This book offers a powerful communication framework designed to help business professionals overcome ineffective communication and capture attention instantly. Drawing on over 40 years of experience, the author presents a clear four-step formula to define, focus, and deliver key messages efficiently in various workplace scenarios. It also includes eight practical techniques to make your communication memorable and impactful. Ideal for executives, managers, and anyone seeking to improve clarity and results in business interactions, this guide equips readers with actionable skills to enhance their professional communication.
