This insightful book explores the common ineffective efforts made by salespeople that fail to close deals and may even hinder success. Based on a large survey of over ten thousand customers, it reveals which sales tactics are counterproductive and how top sales professionals precisely connect with clients. Ideal for salespeople and business professionals seeking to improve their approach and achieve better results, the book offers practical advice grounded in real customer feedback. The tone is professional and informative, focusing on actionable strategies to enhance sales effectiveness.
