行銷學/行銷管理(中華電信/台灣菸酒適用)(贈考前搶分課-訂價考量與訂價策略)(十四版) (ISBN: 9786267760031)

邵康

Regular price $34.95

―――― 原始中文內容 ――――

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―――― English Description ――――

This fourteenth edition marketing and management guide is tailored for candidates preparing for exams related to major Taiwanese enterprises. It includes strategic pricing considerations and pricing strategy lessons to enhance exam success. The book combines theoretical knowledge with practical applications, making it a valuable tool for marketing professionals and students. It supports targeted learning for competitive exam environments.