遊戲化實戰全書:遊戲化大師教你把工作、教學、健身、行銷、產品設計……變遊戲,愈好玩就愈有吸引力! (ISBN:9789869468084)

 

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書名:遊戲化實戰全書:遊戲化大師教你把工作、教學、健身、行銷、產品設計……變遊戲,愈好玩就愈有吸引力!,原文名稱:Actionable Gamification: Beyond Points, Badges, and Leaderboards,語言:繁體中文,ISBN:9789869468084,頁數:400,出版社:商業周刊,作者:Yu-kai Chou(周郁凱),譯者:王鼎鈞,出版日期:2017/06/01,類別:商業理財

Actionable Gamification: Beyond Points, Badges, and Leaderboards

This comprehensive guide teaches you how to apply gamification techniques to work, education, fitness, marketing, and product design, making activities more engaging and attractive.

About &nbsp

Yu-kai Chou is a leading gamification expert, speaker, and consultant known for developing the Octalysis Framework that revolutionizes user engagement strategies.

Book Metadata

Author: &nbsp
Publisher: 商業周刊
Published: 2017/06/01
ISBN: 9789869468084